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Pest Control PPC - Pay Per Click Ads
As marketing experts, we have a proven strategy
when it comes to advertising in the pest control market.
Every great brand starts with a vision.
That’s where we begin
When You let US do your marketing, we include:
➤ A Website Design with Pest Control Companies in Mind
➤ Expert Lead Generation for Pest Control Experts
➤ Professional Branding for Pest Control companies
➤ Business Coaching
➤ PPC (Pay Per Click) ad campaigns for Pest Control
➤ SEO (Search Engine Optimization) for Pest Control
➤
Exceptional Service
Pest Control Pay Per Click Ads
PPC or Pay Per Click is a type of digital advertising in which the advertisers pay each time a user clicks on one of their online ads.
The most common type is the paid search ads that appear when people search for products or services online using a search engine like Google.
When you are using Pay-per-click advertising, you are only charged when a user actually clicks on your ad, hence the name “pay-per-click.”
Every great brand starts with a vision.
That’s where we begin
How does PPC work?
Advertisers bid on the terms they want to “trigger,” or display, their ads and these words are known as keywords. Let’s say you need pests removed. In the search engine, you might enter the keywords, “Pest Control”. As soon as the user submits the keywords, a search engine will perform the calculations that the ad is based on, and this determines which ads are displayed, in what order, and by which advertiser. Since you are paying for each ad a user clicks on, it’s important to only bid on keywords that fit your business so you can recover your ROI (return on investment). Winning ads are chosen based on several factors including the relevance and quality of their keyword ads as well as the size of their keyword bids.
Pest Control
Pay Per Click Ads
The Ins and Outs of PPC
When an ad is created, you choose the keywords that you want your ad to target, which tells google you want to appear in a particular search that is matched or related to your topic. An auction-style process used by Google formulas gets to decide which ads get to appear for any one search. If your ad is in the “auction”, you get a quality score from 1 – 10 based on the relevance to the keyword. Then, it multiplies your score by your maximum bid (the most you are willing to pay for people to click on your ad). Ads containing the highest Ad Ranks are the ones that show.
Ad Ranking is determined by how high your maximum bid is for your keyword or ad multiplied by the matched keywords’ quality score.
Quality score is a rating of the quality and relevance of your PPC ads and keywords. This is what determines your cost per click multiplied by your maximum bid to determine your ad rank in the ad auction process.
Cost per click means the price you pay for each click in your PPC campaign. A click represents a visit or interaction to the product or service you are offering. PPC campaigns represent attention from customers who are searching for something that you have to offer andis what you’re buying, as an advertiser. A cost per click will be equal to or less than your maximum bid and is influenced by you and your competitors’ ad rank.
There is an extreme amount of careful planning that goes into successful PPC campaigns,
so let Pest Control Marketing Leads prepare and run your Pest Control Leads PPC campaign. We have proven successful methods to increase your leads with a high ROI rate.
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